Kennedy Heidel
World Weird Web
From homepage headlines that hook to product pages with purpose, these sites blend strategy, storytelling, and UX-savvy copy.
I’ve partnered with designers, devs, and stakeholders to bring each brand’s digital presence to life—whether building from scratch or giving existing pages a major glow-up. Scroll on to see the pixels and punchlines in action.
Broadbent Selections
A trade-friendly website built with purpose (and over 400+ SKUs). Every word and button was designed to make life easier for our retail and distributor partners—from streamlined navigation to quick access sell sheets, tech info, and product details. The copy strikes a balance between brand storytelling and utility, proving that functional can still be full of personality.
Brown Distributing
A total website rewrite that raised the bar (pun intended) on beer distribution. This project modernized the brand voice while making key info easy to find for retailers, vendors, and beer lovers alike. Clean, clear, and a little cheeky—because talking hops and logistics doesn’t have to be boring. Craving a cold one now? Yeah, me too.
Wythken Printing
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Built from the ground up for Richmond’s full-service, no-BS print shop. This site brings Wythken’s personality to life—budget-friendly, people-friendly, and always deadline-friendly. The tone is straight-talking with just the right amount of sass (because yes, they do give a sheet). Clean UX meets clever copy, making it easy for clients to get what they need without the fluff.