A Social Butterfly!

Welcome to the scroll-stopping, algorithm-loving, pun-slinging side of my brain.

This is where brand voice meets visual flair, and every post has a purpose (and maybe a little wine). From strategy-packed playbooks to organic content that actually converts, here’s a peek at the social magic I’ve been mixing behind the scenes.

Organic Social - Broadbent Selections

These organic social posts for Broadbent Selections were designed to drive engagement through culturally relevant, playful content that resonates with wine lovers and casual consumers alike. The first post pairs a premium wine bottle with a basketball, tapping into sports season hype and positioning wine as a part of everyday celebrations—bold, minimal, and made to stop the scroll.

The second post embraces Valentine’s Day with nostalgic candy heart graphics and clever wine puns, creating highly shareable, save-worthy content that reinforces brand voice while subtly educating on varietals.

Together, these posts highlight a strategy rooted in seasonality, humor, lifestyle integration, and visual storytelling that connects with audiences across interests.

Organic Social - Madison+Main

Total social media rebrand! Strategic updates and overhaul from exclusive work highlights and birthday posts to include trending content and more engaging posts.

Based on this strategy, Madison+Main saw a 143% increase in website traffic (comparing June-September of the previous year).

Social Media Playbook

Developed comprehensive Social Media Playbooks that became a key strategic asset for my previous agency. These playbooks not only elevated our approach to social media but also served as a valuable tool in RFP negotiations and a new revenue stream within marketing plans and proposals. The initiative helped shift internal and client perception of social strategy—from a nice-to-have to a critical, results-driven component of brand marketing.