Let's Get Digital...Digital

You know the song. Now here’s the strategy.

From paid social to display to pre-roll ads that don’t make you immediately hit “skip,” I craft campaigns that stop the scroll and start the conversation. Whether it’s a cheeky headline, a perfectly targeted CTA, or a full-funnel paid media plan — digital is where the magic (and the metrics) happen.

COVIDWISE for VDH

To help boost downloads of Virginia’s COVIDWISE app, we created a multi-channel awareness campaign targeting Virginians aged 18–80. With snappy headlines, eye-catching creative, and platform-native messaging, we reached audiences where they were — online, in-store, and on the go.

This campaign spanned digital ads, organic social, OOH, and print — all driving home one clear message: add your phone to the COVID fight.

Trash Fairies Hiring Campaign

I turned a messy Facebook job-posting process into a streamlined lead-gen machine using targeted Facebook Lead Form ads. The result? 1,800+ applicants in 4 months across 11 states — no magic wand required.

Maola Milk Campaign

If the milk was any fresher... you’d be on the farm.

To spotlight Maola Milk’s local, farm-fresh quality, I helped develop a multi-channel campaign built around a playful, punchy line: “If the milk was any fresher, you’d have a cow.”

From Facebook ads and landing pages to in-store signage, we delivered the message across key touchpoints — using humor, heart, and a whole lot of cows. The result? A digital-first campaign that moo-ved product and made people smile.

Chazelettes & Co. Vermouth

To promote Broadbent Selections’ premium spirits, I developed a bold, visually-driven Instagram ad designed to stand out in a sea of sameness. Leaning into the Negroni’s bitter charm and cult-classic status, I paired playful copy with splashy imagery to evoke curiosity and stop the scroll.

Strategically timed around seasonal cocktail trends and optimized for engagement, this ad turned a simple drink into a devilishly irresistible moment.